REACT ELEMENT 87

BEHIND THE DESIGN

Nike SNKRS

A new silhouette for Nike Sportswear,

using new innovation with an all react

outsole/midsole, needed it’s story told,

and we were honored to do it.

Leveraging prototypes, early samples and

material swatches, we brought to life

the story behind the new sneaker —

championing its shocking fully

transparent upper.

Creative Direction, Art Direction, Photography,

Production, Post-Production & Strategy